Published: Sat, November 10, 2018
Entertaiment | By Mabel Barber

Iceland's Christmas ad banned for being 'too political'

Iceland's Christmas ad banned for being 'too political'

She is confused as to why he is there and when she asks him discovers it's because humans are in his rainforest harvesting palm oil and he has nowhere to live because of deforestation.

The discount grocer, which earlier this year become the first major United Kingdom supermarket chain to promise it would scrap products that contained palm oil from its shelves, will now launch the ad on Youtube instead.

The popular supermarket chain failed to win over regulators with their short film Rang-tan, which tells the story of rainforest destruction caused by palm production.

Clearcast, which pre-approves British TV advertising, said it was in breach of rules around political advertising as part of the 2003 Communications Act.

Just think about the hype around John Lewis - people actually sob at that shit.

Iceland's Christmas advert has been banned from being broadcast on TV due to its overtly political message.

Iceland raising awareness of palm oil consumption. "The creative submitted to us is linked to another organisation who have not yet been able to demonstrate compliance in this area".

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However, this year, Iceland's advert will not appear on TV alongside those of other leading retailers - as its anticipated advert hasn't made it to our screens.

You were getting so weighed down with Christmas sandwiches, pumpkin spice lattes and Primark jumpers that you forgot all about palm oil consumption.

In addition, a petition calling on British Prime Minister Theresa May to "unban" the ad has already garnered nearly 3,500 signatures in the five hours since it was posted Friday morning.

"You won't see our Christmas advert on TV this year, because it was banned. The culmination of our palm oil project is offering our customers the choice of an orangutan-friendly Christmas, and we wanted to reflect this in our advertising".

Responding to their decision, Iceland founder Malcolm Walker said: "This was a film that Greenpeace made with a voice over by Emma Thompson".

He added: "Our commitment to help protect the home of orangutans remains extremely close to our hearts".

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