Published: Fri, October 19, 2018
Industry | By Terrell Bush

Essential Phone maker cuts jobs as it sharpens its focus

Essential Phone maker cuts jobs as it sharpens its focus

The company brought the Essential Phone as its first product back in May last year - a little over one and a half year after being established in November 2015. Rubin was also reportedly considering selling the company.

Essential had a tough time when it debuted its first smartphone a year ago, struggling to gain a foothold in an already oversaturated market.

The startup behind the Essential Phone is cutting staff.

The layoffs are the latest in a long line of setbacks for Android creator Andy Rubin's fledgling startup.

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Aside from the hindering 3-month delay and subsequent embarrassing leak of personal data, many were ultimately put off by its flagship pricing, yet debatably modest hardware.

So, while none of us like to hear about workforce cuts, it does seem like Essential is focused on a "game changing" product. The company had a valuation of almost $1 billion in 2017, and was seeking additional financing earlier this year. There was talk that the company may be up for sale.

The company says it still sees a way forward, despite the difficulties. A spokesperson for the company said in an e-mailed statement to Bloomberg that it was a hard decision to make, adding that they are sorry for the impact on their colleagues who are leaving and are doing everything they can to help them with their future careers. Our thoughts go out to the affected staff, who will hopefully manage to find their feet moving forward.

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