Published: Thu, October 18, 2018
Sport | By Cameron Gross

Canelo Álvarez signs $365 million contract with streaming service DAZN

Canelo Álvarez signs $365 million contract with streaming service DAZN

Alvarez steps up to super-middleweight to fight Britain's Rocky Fielding in NY on 15 December - his first fight under the DAZN deal.

It will offer fans a monthly subscription service to watch the fights rather than having to pay hefty pay-per-view fees.

The historic deal marks a major change in the boxing landscape, where its biggest stars traditionally fought on pay-per-view.

Boxing superstar Saul "Canelo" Alvarez has overtaken the likes of Lionel Messi, Cristiano Ronaldo and LeBron James after signing the richest deal in sporting history.

Mexican star Alvarez had dethroned Gennady Golovkin in their gruelling rematch in Las Vegas last month.

"We are thrilled to be exclusive partners with Golden Boy Promotions and Oscar De La Hoya. That was the most important thing, more important than what I am making".

Its early success across Europe and Asia was followed by launches in Canada (2017), Italy (2018) and the United States (2018), where DAZN announced blockbuster deals with Matchroom Boxing and Bellator MMA to deliver a stacked slate of fight sports content upon entry into the market.

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Promoter De La Hoya told ESPN: "Canelo is the highest-paid athlete in the world".

"If he wants to return, I ask him to look my way to give a great fight to the fans". I am very grateful to HBO and to Showtime for what they did for my career, but I am happy we're moving forward and that I will be able to fight on a platform that is the future.

"Never. I was never anxious because I'm very confident in myself", he said. We'll see how the weight affects me.

The deal, which is for 11 fights, will see him earn a minimum of £278,148,250 over the next five years. The signing of Alvarez kicks off the DAZN-boxing partnership with an exclamation point and plenty of zeroes.

John Skipper, executive chairman of Perform Group, DAZN's parent company, had the following to say on the deal being made.

Whilst Alvarez will still fight under the Golden Boy banner, his connection to DAZN could allow for fights with English fighters signed with Hearn.

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