Published: Fri, October 12, 2018
Entertaiment | By Mabel Barber

Apple reportedly developing new video service with free original content

Apple reportedly developing new video service with free original content

Apple has been spending money left and right to pick up a slew of original programming in an effort to become another contender in the streaming service industry.

That's right, a new report reveals that Apple will apparently let users watch their original content for free as long as they own Apple devices.

The new TV service from Apple will include Apple's original content, with the company rumoured to have spent over $1 billion. Now the app allows users to easily access the entire library of streaming content available to them across the various apps on their Apple TV, iPad and iPod.

Apple's move to give away its original content may seem like not the smartest thing to do, but in actuality it's just doing what Apple has always done: provide great ancillary products-such as free video, photo, and music editing apps, free operating system updates, and even free office productivity tools, that are just another reason to buy Apple hardware. Or it might involve paying subscription fees for multiple services which can then be accessed through the one app.

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This new streaming video service will include content owned by Apple, which will be reportedly free for iOS and Apple TV customers via the TV app.

- “Owners of Apple devices, such as the iPhone, iPad and Apple TV will find the still-in-the-works service in the pre-installed "TV" application, said the people, who asked not to be named because the details of the project are private, ” reported CNBC. It appears that Apple will, at least initially, use its TV app as a springboard. The company now offers "Carpool Karaoke: The Series" for free to all users of the TV app. Sure, the "TV" app has helped with that now, but it still need to be improved in order to be as helpful as users want it to be. A revamped app will debut early next year.

In the meantime, music encyclopedia service Genius today announced a deal with Apple that will allow Apple Music subscribers to play full songs from Genius' song page.

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