Published: Fri, September 21, 2018
Industry | By Terrell Bush

Microsoft launches Hololens to businesses

Microsoft launches Hololens to businesses

To some extent, this is just Microsoft playing AI catch-up to Salesforce, which was showing off similar capabilities a year or more ago. The boost to Dynamics may be felt first by its existing customer base - it seems far-fetched that large companies would quickly change their calculus about a CRM tool based on such announcements alone.

And now in a move created to take the fight to CRM rival Salesforce.com, Microsoft has opened up about its new features in a blog post. These new offers execute on Microsoft's vision of redefining how the world thinks about business applications.

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Virtual agents can take several forms, two of which include chatbots that do the talking on behalf of humans, or assistive bots that prompt humans with suggested answers for engaging live with customers either on voice or text channels.

Ahead of next week's Microsoft Ignite 2018, the vendor's conference for IT pros and enterprise developers, Microsoft announced new artificial intelligence (AI) and mixed reality (MR) applications that expand the company's Dynamics 365 portfolio.

One card that Microsoft might have played but has chosen not to on this occasion was to add AI into its financials offering, which would have emphasized its big differentiation against Salesforce, as offering a unified suite across CRM and ERP.

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Dynamics 365 AI for Market Insights. They already have customers, they already have data.

If we can democratize the use of AI tools, any company can harness the power of AI.

Sales and marketing staffs get their own Dynamics 365 AI infusion, too. Now it has in-time inspection using Dynamics 365 Remote Assist and can identify issues or provide approvals immediately.

"With the release of our new AI and mixed reality applications we are taking another step forward on our journey to help empower every organization on the planet to achieve more through the accelerant of business applications", wrote Alysa Taylor - Corporate Vice President, Business Applications & Industry, in a blog post. While Chevron anticipates saving a lot of money from the switch-each HoloLens costs less than a round-trip flight for an expert, both executives note-the numbers aren't significant enough for Chevron to update analysts about financial impact, Braun says. And Salesforce likely won't be resting on its AI credentials either.

While Microsoft announced no release date for its AI tools, a preview site will go online this fall, Singh said.

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