Published: Thu, September 20, 2018
Medical | By Johnnie Horton

FDA aims ad campaign at teen e-cig users

FDA aims ad campaign at teen e-cig users

The agency has also warned five major manufacturers, including JUUL, Logic, and blu, of potential impending enforcement action.

"I use the word epidemic with great care", FDA Commissioner Scott Gottlieb publicly stated this month. "E-cigs have become an nearly ubiquitous - and unsafe - trend among teens. The disturbing and accelerating trajectory of use we're seeing in youth, and the resulting path to addiction, must end".

"While we remain committed to advancing policies that promote the potential of e-cigarettes to help adult smokers move away from combustible cigarettes, that work can't come at the expense of kids".

Watertown High School Principal Chad A. Fairchildsaid unlike traditional cigarettes that are easy to detect due to the smell, e-cigarettes are more discreet. "And some portion of them are at risk of transitioning to and risking addiction to cigarettes".

While 58 per cent of those aged 55-plus strongly supported the notion of banning flavoured e-cigarettes, only a third of those 18 to 34 agreed with the idea. As of 2017, the FDA's data showed e-cigarettes as the most commonly used tobacco product among middle and high schoolers, at 2.1 million users nationwide. She is a lead epidemiologist in the office on smoking and health with the U.S. National Center for Chronic Disease Prevention and Health Promotion at the U.S. Centers for Disease Control and Prevention.

"E-cigarettes can also be used to deliver nicotine and other drugs, including cannabis or marijuana", Trivers said. Flavors for e-cigarettes run the gamut from strawberry to vanilla ice cream. Nicotine harms adolescent brains.

"When teens are on a break, during lunch, when they actually pull up a video on YouTube, they'll get served our ad", she said.

Galaxy A7 (2018) is Samsung\'s first triple-rear-cam phone
Then, theres a number where 0 is the smallest sized device, 1 is a mid-sized device, and 2 is the largest variant. This means that all models of the Galaxy S10 might not have support for the next-generation network technology.

Vaping among teenagers in our country is an epidemic. "So, how're you going to know?"

Is the FDA late to the game?

The researchers acknowledge in JAMA Pediatrics that the study wasn't a controlled experiment created to prove whether or how vaping on its own or using cannabis in e-cigarettes might directly cause health problems.

Gottlieb said the FDA, which can regulate e-cigarettes but has not exercised this full power yet, would explore ways to make tobacco products less toxic, less addictive and less appealing. This summer, the FDA sent warning letters to 1,300 e-cigarette retailers and manufacturers after an "undercover blitz" revealed many were illegally selling to minors. The battery-powered, hand-held devices heat nicotine-infused liquid into an inhalable mist, which users puff as if smoking a cigarette.

The campaign used focus-group testing with young people to maximize the impact of the ads, Zeller said. Some fear that "vaping" might serve as a gateway to using other tobacco products. If the agency isn't satisfied with the plans, Gottlieb is threatening to scrap the extension period of the Deeming Regulations - forcing the products off the market until the companies go through the cumbersome Pre Market Tobacco Authorization process.

"The Lung Association has been urging the Food and Drug Administration to take meaningful action for quite a while now", Sward said. "Our organization with our partners filed a lawsuit against the FDA for what we believe was an arbitrary and capricious delay in implementing the deeming rule, which would have required every product to be reviewed on a case-by-case basis".

But fruit and other kid-friendly flavors and compact, stylish e-cigarette designs have drawn youth to vaping, and public health officials have noted big upticks over the last couple of years. "So, what they've been doing with e-cigarettes is using special flavors, cool little styles that make it look like they are flash drives or something that can be sneaky", Krugman said.

Like this: