Published: Thu, August 09, 2018
Entertaiment | By Mabel Barber

Roku’s free movie channel launches on PC and mobile

Roku’s free movie channel launches on PC and mobile

According to Roku, The Roku Channel is now one of the most popular streaming services on the platform, sitting just behind the likes of Netflix, YouTube and Hulu. The company will also start featuring it more prominently on Roku TVs. The streaming service is free because it is ad-supported and because Roku is collecting user data in order to create a “next-generation ad platform”. Roku announced that it would come to Samsung Smart TVs earlier this year.

The new web version of The Roku Channel is now live and can be accessed on a wide range of devices.

The Roku Channel, launches as a free data- and ad-supported streaming service in 2017, is now available through web browsers.

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Featured Free is essentially a collection of deep links into the apps of these content providers, and consumers can start streaming each and every episode without any sign-up hurdles. We have heard time and time again how much you love free entertainment and today we're delighted to deliver even more value for our customers - all without subscriptions, complicated logins or fees. Streaming hours for the channel doubled from December to June, the company disclosed Wednesday ahead of its Q2 2018 earnings release. In addition, Roku is changing up its home screen on its devices to surface free content from The Roku Channel, ABC, Fox, The CW, Freeform, Pluto TV, and more, under the "Featured Free" umbrella.

The catch, in case you haven't caught on, is that these shows and movies will all include advertisements - sometimes just as many as you'd see if you were to watch the show or movie on cable. You will have access to all the same movies and TV shows you would on a Roku without the need for an actual Roku player.

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