Published: Thu, August 09, 2018
Entertaiment | By Mabel Barber

Oscars Announce New ‘Best Popular Film’ Category

Oscars Announce New ‘Best Popular Film’ Category

The new "popular" category was revealed to voting members of the Oscars governing body, the Academy of Motion Picture Arts and Sciences, in a letter circulated by its president John Bailey and chief executive officer Dawn Hudson. Starting next year, the ceremony will now be shown in what the Academy describes as "a more globally accessible, three-hour telecast".

Plus, the Oscars will have a new category for outstanding achievement in popular film. Some will be presented during commercial breaks at the Dolby Theatre, with the key moments being edited into the broadcast later.

I believe we must improvise, adapt and overcome everything that comes our way and there is no doubt that the world has changed around the Oscars. Those (in the case of films like Black Panther, say) those nerdy, nerdy eyeballs, and the rooting interests they represent.

The changes are among the most drastic made to the program in recent years.

By contrast, none of the 10 highest grossing films of a year ago - including The Fate of the Furious, Despicable Me 3 and Beauty and The Beast, which brought in upwards of $1 billion - were nominated for major awards.

We will create a new category for outstanding achievement in popular film.

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"So...does that mean that films like "Black Panther" and "Mission Impossible" can't compete for Best Picture?"

It'll be introduced as part of a shorter telecast (three hours or less, it seems), while future shows will be brought forward to early February. One of the more notable technical changes is, per The Hollywood Reporter, focusing on a three-hour broadcast that will present some categories live during commercial breaks to ensure the telecast does not go on too long. The Board of Governors took this charge seriously. Really, what's being awarded is the best media campaign by a studio, and how they manuvered their movie in front of Academy members, who probably haven't even watched 85% of the entries in the first place.

The Academy is making some changes to the Oscars.

We'll wait on more details about the proposed category, but meanwhile, I'm still holding out for a category that finally recognizes stunt performance in film.

The addition of a popular film category caused the most chatter Wednesday morning, as a clear effort to attract a larger audience by honoring bigger and more seen films. 91st Oscars telecast is now scheduled for Sunday, February 24, 2019.

The film business passed away today with the announcement of the "popular" film Oscar.

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