Published: Thu, July 12, 2018
Industry | By Terrell Bush

Despite Android's massive market share, iOS still makes more money for developers

Despite Android's massive market share, iOS still makes more money for developers

The App Store has not only been the key success factor for Apple, but also for many other mobile-first startups by enabling entirely new business models to come into existence.

That's why AAA titles like "Super Mario Run" are nearly always available on the App Store, frequently launch there before hitting Google Play, and sometimes remain App Store exclusives.

MLB At Bat, Tap Tap Revenge, Trism, The New York Times, eBay and Travelocity represented the wide range of apps available from day one, bringing to life an entirely new way to travel, play games, read the news and experience sports right in the palm of your hand.

Apple here highlighted how iPad now has over 1.3 million apps designed specifically for the tablet, while there are now over 200,000 educational and reference apps for students.

With iOS and the App Store, Apple turned smartphones from a product to an ongoing service. App shielding is only one part of a complete app security program, but it makes mobile app security easier and more efficient so that developers can focus on creating an optimal user experience while also accelerating time-to-market. The company also said that the App Store has created a safe place for users of all ages. However, none of them had included iPhone X support, the App Store's version history clearly notes.

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There are now over 500 doctors and medical researchers who have used ResearchKit and CareKit for clinical studies, which have seen 3 million participants. Well, collectively, Americans are the biggest iOS spenders, throwing $36 billion at Apple's virtual app store during its lifetime. Without it, AssistiveWare would likely still be a one-man Mac developer. And perhaps best of all, some app shielding technology can fortify an app post-coding with little to no effort from the development team.

Today, Apple says more than 500 million visit the App Store on a weekly basis in 155 countries.

In 2011, the App Store started supporting subscription apps, and by 2016, had expanded support to all 25 of its categories, including Games, Kids and Health and Fitness. "Humanizing apps can only be a good thing and showcasing how they're made will inspire the next generation of creators from every corner of the world". However, even in Q1 2018, 65% of "Super Mario Run" revenue was coming from the App Store, generated by a platform with a 14% share of the global smartphone market.

As for the original App Store, growth will continue and Apple predicts its gross margin to improve as App Store revenue and other services revenue increases in years to come.

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