Published: Fri, June 22, 2018
Industry | By Terrell Bush

10 minute Instagram videos are here


In a blog post - which starts off by announcing the one billion user milestone - Instagram announced IGTV, a new mobile-oriented video service which will allow users to record videos up to one hour long. Well, we've got good news for you; Instagram has unveiled IGTV, a new video app with longer content exclusively in the beloved vertical format. When you follow a creator on Instagram, their IGTV channel will show up for you to watch.

Calling IGTV its "most exciting feature to date", Instagram explained that videos on the app are fullscreen and vertical, optimized for watching on a smartphone. The word "YouTube" never passed his lips, but there's no doubt that Instagram is gunning for it with its new, long-rumored video service, IGTV.

IGTV will not launch with advertising or make payments to creators, but monetization strategy will be explored in the future, Systrom said. What are your thoughts on the new video-sharing app, IGTV? But Instagram isn't yet doing one thing that YouTube started doing early on: cutting creators in on ad profits.

Videos will also have to be at least 15-seconds long to be accepted by IGTV.

How much time users spend using an app is an important competitive metric for social media platforms. Now an update is here using which creators over the platform will be able to make video content of up to one hour in length.

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There will be a standalone IGTV app, as well as an IGTV experience built into the main Instagram app. The videos run vertically, because that's the way most people hold their phones, the company says.

IGTV's programming format will consist exclusively of vertical video created to fill the entire screen of smartphones - the devices that are emerging as the main way younger people watch video.

The videos will include some scripted shows and music videos, though Deadline reports that the goal is to aim for the 10-minute range to compete with YouTube and Snapchat. Also, unlike on Instagram, videos aren't limited to one minute.

IGTV will begin rolling out globally in the coming weeks for iOS and Android.

For starters, while it's possible to upload videos to IGTV from your computer, it's apparently only possible to watch videos from within the app.

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