Published: Wed, June 13, 2018
Business | By Tara Barton

From pancakes to patties: IHOP now the International House of Burgers

From pancakes to patties: IHOP now the International House of Burgers

The morning of June 11, the brand announced via social media that the "b" in IHOb stood for "burgers", a line of which it has now added to its menu. That's why the Taste of Home Test Kitchen let out a collective gasp when beloved pancake purveyor IHOP announced that it was changing its name.

And it doesn't stop there.

While IHOP is best known for its breakfast food, the chain is open for breakfast, lunch, and dinner.

The name change quickly trended on Twitter, with plenty of upset pancake lovers.

According to Forbes.com, sales for the restaurant chain were flat from 2015-2017, so this is likely a way for the company to try and revitalize its sales. "But America loves burgers, and America loves IHOP".

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Haley added that "we've pancaked pancakes for 60 years now so it's the flawless time to start burgerin" burgers, and we're kicking it off by flipping the "p" in IHOP to a "b' for burgers". Though the location in Hollywood widely publicized as construction crews changed the iconic sign to one that reads "IHOb", it looks as if the location in Westminster will remain just as it is, manger Ellery Williams said. Yes, there are, and they're all roasting IHOb for its name change on Twitter.

Well, name changes aren't easy - just ask Puff Daddy. "The IHOP Culinary team took the creation of these Steakburgers as seriously as we take innovation around our pancakes, which means they're soon to become world famous, too".

"There are many other brands that are owning the burger space, ' said Allen Adamson, a co-founder of marketing strategy firm Metaforce".

IHOP, along with its sister brand Applebee's, is undergoing a revamp as the chains attempt to reengage with diners and bring in more customers.

We're still getting our pancakes and we're entertained by these burger joint social media accounts. As you can tell from the ridiculous marketing campaign, IHOP flipped the uppercase "P" to create a lowercase 'b.' Did they do this so the change wouldn't seem jarring?

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