Published: Tue, June 12, 2018
Business | By Tara Barton

IHOP reveals the secret behind their new name IHOb


Its bio was changed to "Burgers so burgerin' good, we changed our name to IHOb".

The "burgers" name change leaked Saturday when a Business Insider reporter visited a restaurant and saw a sign that mentioned the name switch.

Predictions poured in with everything from the obvious like breakfast and bacon to bananas and bellinis, but ultimately the brand revealed it stands for burgers.

IHOP revealed Monday what the "b" in its new "IHOb" marketing campaign stands for - it's burgers. Fast-food chain Whataburger chimed in with, "As much as we love our pancakes, we'd never change our name to Whatapancake".

"Why couldn't you be global house of brunch and start serving mimosas and bellinis?" one user asked, garnering hundreds of "likes".

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Rebelez also said that the menu shake-up and temporary new name was a "high-risk maneuver".

Steak n' Shake, which has been offering its signature Steakburgers since 1934, tweeted directly at IHOP (or IHOb, as they've rebranded their Twitter handle), saying, "A replica by definition can not be as good as the original". So naturally, we rounded up a few of our favorite Twitter reactions to the IHOB fiasco...

The wait is nearly over! - today, we find out what the mysterious "B" is all about in Ihop's name change.

This morning, IHOb (using a lowercase b to symbolize the flipping of P, from pancakes to burgers) unveiled a menu featuring what it calls ultimate steakburgers. But, Rebelez assured, the vast majority of the almost 1,800 other locations will still go by IHOP.

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