Published: Sat, May 26, 2018
Industry | By Terrell Bush

In race of smart speakers, Google Home now leads Amazon Echo

In race of smart speakers, Google Home now leads Amazon Echo

As per the report, Smart speakers are the fastest growing technology segment with shipments hitting 9 million units in Q1 2018, up 210 per cent over Q1 2017. Smart speakers primarily respond to voice commands and you can use them to search the web, organize your calendar, get cooking directions, control your smart home and more. In just a year, the company's sales skyrocketed by 483% YoY, taking over 36.2% of the market share during that time. Canalys also estimated that Google shipped 3.2 million Google Home and Home Mini devices during that quarter, beating Amazon's 2.5 million Echo devices.

Amazon on the other hand, shipped 2.5 million Echo devices.

According to the report, this is the first time where Google has beaten Amazon in terms of sales. These are contrasting figures when compared to a year ago where Amazon stood tall at 79.6 percent and Google was sitting on 19.3 percentage. Alibaba was found to be in third place, with a 11.8 percent share of the market thanks to 1.1 million Tmall Genie shipments, and Xiaomi in fourth place, with a 7 percent share and 600,000 shipments of its Xiao Ai speakers.

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"Google has several advantages over Amazon that have helped it move ahead". "But its biggest advantage is in the channel". Operators and retailers tend to prioritise Google's speakers over those from Amazon, as Amazon is in the tricky position of being a direct competitor.

The percentage of sales going to the U.S. dropped to less than half thanks to expansion into other regions and increased uptake of smart speakers in countries such as China and Korea. As a result, smart speakers have gotten a lot better in general over the past year, and now models from both brands can make calls, send messages and even recognize your voice and customize responses accordingly.

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