Published: Thu, May 17, 2018
Research | By Jody Lindsey

YouTube Will Now Publish Music Credits On Videos

YouTube Will Now Publish Music Credits On Videos

YouTube will debut a descriptive feature labelled "Music in this Video", providing credit for artist, songwriter, label, and publisher.

The new feature will also include a link to official artist channels where available, and official music videos. The launch of "Music in this video" follows Spotify's addition of songwriter credits to its service in February.

YouTube is getting a new section that will provide extra information and credit for songs.

Credits and music discovery information will not only be added to premium music videos, but also fan-uploaded content that features recorded music.

YouTube's move to offer expanded credits is already attracting rave reviews across the industry, including from Sony/ATV Music chairman and CEO Martin Bandier and PRS CEO Robert Ashcroft, as well as artists like Elton John.

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"What YouTube has done by making credits a priority to its platform will allow a better music experience for all".

In a statement, YouTube says its new feature "strives to provide greater recognition and exposure to the people who contribute to the creative process".

The data required for this feature comes from YouTube's Content ID, which has quietly become perhaps the largest single database of recording and publishing rights. YouTube now has the answers for over half a billion videos... and counting.

"This move by YouTube is an important step forward to deliver that goal and one which Sony/ATV welcomes". "There is so much more we can do to establish a better situation for music creators and this is great step forward", of the initiative moving forward. That being the case, the implementation of "Music in this Video" is still a net positive for all those concerned.

During the presentation last month of the Global Music Report, the record biz took a swipe at YouTube and other on-demand platforms which claim "they are not legally responsible for the music they distribute on their site".

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