Published: Thu, May 17, 2018
Research | By Jody Lindsey

Revamped YouTube Music launching next week as 'YouTube Premium' replacing Red

Revamped YouTube Music launching next week as 'YouTube Premium' replacing Red

Another is whether the new YouTube service will have complete feature parity with Play Music by the time the Google-branded service shuts down.

The YouTube Music signup page has been opened up for interested parties with a Google or Gmail email address can add their details.

Like Google's messaging focus, YouTube's efforts to spin out successful streaming and music products has felt confusing and haphazard. Perhaps preempted by the numerous leaks, YouTube made a decision to just go ahead and announce YouTube Music and YouTube Premium before Tuesday's launch.

With the merger of the YouTube and Play Music teams in early 2017, Google began laying the groundwork for a new service to "deliver the best possible product".

What the hell is YouTube Music, you ask? Spotify is the No. 1 paid streaming service with around 75 million subscribers, and Apple Music recently passed the 50 million mark. However, note that those three features only apply to music content. With the video network taking the lead on the new joint offering, a revamped YouTube Music is launching today.

YouTube Music was originally part of YouTube Red, the company's subscription video streaming service, and though it is being decoupled, customers will be able to subscribe to both services if they buy a YouTube Red subscription, which is now priced at $11.99 per month. "It's a little bit of an art and not a science, because you might be using YouTube to research something, and we really want to be playing things you want", he said.

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In addition to millions of official songs, other content includes thousands of playlists, artist radio, remixes, covers, and live versions.

The revamped YouTube Music will cost $9.99 per month and will reportedly be a Spotify-like service which will provide predictive playlists and suggestions. If we convert American pricing to Canadian, it could cost about $15 or so per month (which includes YouTube Music).

But new markets are "coming soon", which includes Canada, along with Austria, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom.

For existing YouTube Red members, the current price will continue for YouTube Premium, it said.

YouTube Music will launch in the US, South Korea, Mexico, Australia, and New Zealand on 22 May, and will become available in another 14 countries in the following weeks.

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