Published: Thu, May 17, 2018
Industry | By Terrell Bush

Lord & Taylor shopping site launching on

Lord & Taylor shopping site launching on

According to CNBC, shoppers have been actively searching the retailer's existing ecommerce sites for premium brands, said Denise Incandela, head of fashion for Walmart's United States e-commerce operations.

While the new deal may help the old retailer out of a bind, it also will allow Walmart to enter the high-end fashion and accessories business. Incandela told the media that Lord & Taylor's brands won't be available in Walmart stores, only online and on the company's mobile app. Walmart said this week it will "regularly" be adding new brands and products to the two shops in the coming months. "We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands". The retailer's new fashion landing page - which is part of its recent site upgrade - will soon offer shoppers two tabs: "everyday brands" and "premium brands".

The companies declined to reveal financial details of the partnership.

The new premium tab on is the latest in a series of moves by Walmart created to target wealthy shoppers, which the retail giant has historically ignored in favor of customers at the opposite end of the income spectrum.

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About Walmart Walmart Inc. "This is an exciting time to join Lord & Taylor as we evolve our model and merchandise assortment to best meet customer expectations and shopping preferences". With fiscal year 2018 revenue of $500.3 billion, Walmart employs approximately 2.3 million associates worldwide. Additional information about Walmart can be found by visiting, on Facebook at and on Twitter at

Lord & Taylor, in turn, faces numerous obstacles that US department stores are grappling with today.

Walmart also points out that customers that shop from the Lord & Taylor flagship store on its website will still get the same benefits as shopping on other parts of the site.

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