Published: Wed, May 16, 2018
Business | By Tara Barton

New Look reviews pricing after being accused of 'fat tax'

New Look reviews pricing after being accused of 'fat tax'

Now, some consumers are choosing to boycott the high street retailer over claims it has implemented a "fat tax" on its customers.

Fashion retailer New Look has said it will review the way it prices clothing after being accused of charging more for plus-size items.

Comparing the prices of identical items in the shop's main range and in its size-16-and-up section, Curves, Wassell found that New Look was "charging an extra 15% for plus-size pants compared to an identical pair in its standard range", the Daily Mail reports.

New Look's Curve range starts at size 18, so a customer purchasing this size would pay more for selecting the pair in the Curve range.

Maria Wassell, a retail supervisor from Kent, spotted the discrepancy at her local New Look branch in Ashford in Kent.

"The average size for a British woman is now a size 16". A lot of retailers do this.

"The justification that they use more material for plus size clothing and therefore it should cost more is a moot point - I have yet to see a brand charge tall people more money for the extra fabric they use".

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She said harmonising prices between the ranges was becoming increasingly common.

"As a company we sell from size 16 to 28 - if I had smaller sizes as well I would have to price them differently".

She continued: "It's discriminating against those customers who are larger".

While the pants that sparked the debate may have only been £3 different in price, another tweeter found a jacket that was a whole £25 more expensive in its Curves range, at almost double the price of its "standard" sized original.

"Retail at the moment is a really hard business to be in and they're not doing themselves any favours".

Another tweeter also highlighted a great point, showing that amount of fabric simply can not be the reason certain items cost more, as New Look is also charging the same price for denim shorts as it is for full-length jeans.

In a statement to Sky, New Look said: "To ensure pricing differences like these don't happen in future, we are in the process of reviewing the pricing structure of our plus-size collection in a way which works best for our customers and our business".

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