Published: Mon, May 14, 2018
Research | By Jody Lindsey

Be fearless: Apple CEO Tim Cook tells graduates

Be fearless: Apple CEO Tim Cook tells graduates

During a commencement address to Duke University Sunday, Apple CEO Tim Cook used some well-known platitudes, telling the students to make courageous choices, rise to challenges and be unafraid to break with conventional wisdom.

In March, it was revealed that data firm Cambridge Analytica had harvested information belonging to almost 90 million Facebook users - prompting global outrage and forcing CEO Mark Zuckerberg to apologize.

Cook, who graduated from Duke business school in 1988, said that students seeking gun control from Marjory Stoneman Douglas high school in Parkland, Florida, where a school shooting on February 14 resulted in 17 deaths, are "fearless" and that gun violence in the US was an "epidemic".

Cook has previously called on the federal government to step in and regulate the social media site.

"I wouldn't be in this situation", Cook told reporters from Recode and MSNBC in March. We've elected not to do that'.

Mental Health Awareness Week: 28% of millennials 'work through stress'
The 2018 survey will run until 27 July and the findings will be published ahead of World Mental Health Day on 10 October. By tackling stress, we can go a long way to tackle mental health problems such as anxiety and depression.

Facebook CEO Mark Zuckerberg shot back at Cook in an interview published by Vox last month. "And not at all aligned with the truth", Zuckerberg told Vox. From the radical visionary that was Steve Jobs to its use of 100% renewable energy, Cook explains how Apple has rejected what is often considered common practices and the path of least resistance.

Apple's top executive also used the speech as an opportunity to, once again, subtly diss all the tech companies that don't respect users' privacy (ahem, Facebook). "In every way, at every turn, the question we ask ourselves is not "what can we do" but "what should we do".

Cook said his friend and mentor, Steve Jobs, showed him to never accept things as they are, but to dare to achieve something greater. Apple made the move after it unsuccessfully fought to be exempt from a controversial new cybersecurity law in the Asian nation, but the decision alarmed privacy advocates.

In 2014, meanwhile, hackers were able to access private photographs belonging to celebrities before posting them online. He also spoke about climate change (which, yes, included another plug for Apple), gun violence, the #metoo movement, and the "deep inequality" that faces many Americans.

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