Published: Mon, April 16, 2018
Entertaiment | By Mabel Barber

Jeremy Scott And Gigi Hadid Announce Upcoming Moschino [tv] H&M Collection

Jeremy Scott And Gigi Hadid Announce Upcoming Moschino [tv] H&M Collection

News of the collection was revealed at an exclusive party attended by the likes of Cardi B and Emily Ratajkowski, where an Instagram video call between Gigi Hadid and Moschino's creative director Jeremy Scott was projected on digital screens.

Scott, who made the surprise announcement at Moschino's annual Coachella party, is widely known for his playful aesthetic that brings a distinguishable edge to the legendary Italian fashion house into his designs-primarily through his frequent incorporation of consumer icons like Barbie, My Little Pony, Hershey, and McDonald's.

'I am so excited about Moschino [tv] H&M. With prices falling somewhere between $25 and $300, it will include pieces like "silver sequined parka dress" as well as denim "twisted into something else" and puffer jackets "reconfigured into cropped things or double-long things".

A full interview with Scott appears at H&M's website. I carried those sensibilities to Moschino, with items like phone cases or small leather goods that are more affordable. I want to be a bright light in the midst of so much darkness; people need a moment, a break from it. The collection itself is styled Moschino [tv] H&M. It's a thrill for me. Also, Gigi's boots. No word on whether they're officially part of the collab but given they feature in H&M's official post promo for the line, I reckon there's a strong chance. But I really want fashion to be a reprieve from that. "That's what this is about".

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I know the reason is we come here together to win things but I think the way you try to do it is important. But mostly we controlled it and did really well. "It was a tough test, we learned a lot ", said Howe.

H&M and Moschino are collaborating to create feisty and glamorous pieces that have friendly price tags. "Menswear is around 20 pieces, plus accessories as well", H&M creative advisor Ann-Sofie Johansson said.

The video also teased that the collection will be available on November 8 at selected H&M stores.

With new designer collaborations coming each year, from Karl Lagerfeld to Versace and last year's very successful Erdem collection, the Moschino line could probably be one of the most highly anticipated in recent years.

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