Published: Tue, March 20, 2018
Business | By Tara Barton

Mercedes-Benz is working on a subscription program

Mercedes-Benz is working on a subscription program

Mercedes-Benz is close to finalizing its own subscription program for the USA according to Britta Seeger, global head of sales for Mercedes-Benz who spoke to Automotive News. Drivers can request a new vehicle through an app.

Although the German automaker hasn't come to a final decision on when, where and how the pilot program in America is going to be run, we do know it's going to be launching and we know the final decisions are close.

Addressing concerns that manufacturer-backed subscription services exclude dealerships, the new Flexperience scheme is managed by two of Germany's biggest dealers.

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While both these methods are great, they often limit the user's ability to add their own commentary, emojis and artwork. Users who don't want their posts showing up in someone's Instagram Story can decide to opt out of the feature.

Initially, subscribers will be able to select from 12 new vehicles for a 12-month period for a fixed monthly payment. The service will include insurance, maintenance and tires for up about 22,000 miles per year.

The rate is also dependent on the segment of vehicle being subscribed to: A-, C-, E- or S-Class.

Mercedes-Benz plans on offering a subscription program in the USA sometime this year, according to Automotive News. Upgrading from one segment to a more expensive one is possible on "short notice" for a fee. If you subscribe to a C-Class wagon but want an S-Class Cabriolet for your wedding day you can use the app-based service to upgrade - at extra cost - to your ideal auto. "Customers are so diverse and they want to have different offers".

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