Published: Fri, March 16, 2018
Entertaiment | By Mabel Barber

'Slap Rihanna' Snapchat accused of trivialising domestic violence

'Slap Rihanna' Snapchat accused of trivialising domestic violence

An ad on Snapchat asking users if they'd rather "Slap Rihanna" or "Punch Chris Brown" has spawned widespread outrage, including from the singer herself, and brought profuse apologies from the company behind the visual-messaging app.

Snapchat said it is investigating how the ad for a mobile video game called "Would You Rather" made it to the app. "But I'm just trying to figure out what the point was with this mess!" she wrote in a statement posted on her Instagram story. "Shame on you. Throw the whole appo-oligy away [sic]", she added.

So far, Rihanna's fans have been very vocal about following their idol's order, with plenty of them already posting on social media apps that they have deleted Snapchat from their phones.

Rihanna has accused Snapchat of "intentionally" shaming victims of domestic violence and making fun of them.

After Rihanna's comments on the controversy, shares of Snap Inc., the parent company of Snapchat, dropped almost 5 per cent. Snapchat deleted the ad on Tuesday and issued a statement and apology in an interview to the BBC, stating: "The advert was reviewed and approved in error, as it violates our advertising guidelines".

In a sign of Rihanna's power, shares in parent company Snap Inc. fell 3.64 percent on a largely stable day on Wall Street.

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Snap Inc released a statement apologising for the ad, saying it "was reviewed and approved in error".

The ads calls to memory the incident in 2009, when Rihanna pressed charges against Chris Brown for assault. We immediately removed the ad last weekend, once we became aware.

The incident was the latest example of celebrities' apparent ability to affect Snap's share price.

It could be the start of yet another massive decline for the company, who according to Time lost as much as 7.2 percent and $1.3 billion (or 15 trillion Rand) in market value after Kylie Jenner told the world she no longer opened Snapchat.

'We are so sorry we made the awful mistake of allowing it through our review process.

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