Published: Thu, March 15, 2018
Business | By Tara Barton

Disney Reorganizes Consumer Products, Streaming Businesses

Disney Reorganizes Consumer Products, Streaming Businesses

The Walt Disney Company has completed a strategic reorganization that divides its businesses into four divisions, including one that combines parks, resorts, experiences and consumer products.

Photo Disney's chief executive, Robert A. Iger, said the reorganization was aimed at "strategically positioning our businesses for the future", but did not mention the pending acquisition of various 21st Century Fox businesses. Mayer will report to Disney CEO Bob Iger. "By uniting Disney's consumer products business and Disney Parks' robust retail and e-commerce operations, the company will be able to share resources and best practices to provide consumers with incomparable branded products and retail experiences", Disney stated. Disney is now pursuing a $52 billion deal to acquire Fox's entertainment assets, including its stake in Hulu, which would make Disney a majority owner of the SVOD.

Disney's streaming tech company BAMTech will now house all consumer-facing digital technology and products as part of the new D2C segment. Rounding out Disney's streaming portfolio will be Hulu, an established service that focuses on older viewers with programming that includes ABC shows.

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"We are combining the management of our direct-to-consumer distribution platforms, technology and worldwide operations to deliver the entertainment and sports content consumers around the world want most, with more choice, personalization and convenience than ever before", Iger said in a statement.

Kevin Mayer, the company's chief strategy officer, was named chairman of the new division, which will oversee the launch of a family-oriented streaming service akin to Netflix in late 2019, Disney said in a statement.

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