Published: Wed, March 14, 2018
Research | By Jody Lindsey

Apple acquiring Texture, the 'Netflix of magazines'

Apple acquiring Texture, the 'Netflix of magazines'

Texture now offers access to over 200 magazine titles for a flat monthly subscription price of $9.99.

On Monday, just before Apple Senior VP Eddy Cue took the stage at the South by Southwest festival, the Cupertino company announced the acquisition of Texture - a magazine-reading app that could bolster its own Apple News app with content from multiple publications.

Fitbit announced a new, less expensive smart watch that is nearly identical to the Apple Watch. As reported by TechCrunch, the company has raised over $90 million in funding, including $50 million contributed by external publishers including BuzzFeed and Vox Media.

Published via the Guardian News Feed plugin for WordPress. The company's push into aggregated content with its Apple News service has unsettled publishers which prefer to connect with consumers through first-part channels.

He also worked in a plug about Rihanna's recent passing of the 2 billion-stream mark on Apple Music, which was heavily touted over the weekend.

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Since its launch in 2010, Texture has become the leading multi-title subscription service giving users the ability to instantly access some of the most widely read magazines while on the go.

Eddy Cue, senior vice president of internet software and services at Apple, said: "We're excited Texture will join Apple, along with an impressive catalogue of magazines from numerous world's leading publishers".

"The opportunity here is about growth for us and growth for everyone", Cue said, adding that a huge gap exists between the number of people who can afford to pay for music services and those who do.

The Texture app is available for iPad, iPhone, Android devices and Amazon Fire tablets. Once the acquisition completes, Apple will purchase the service and its employees.

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