Published: Thu, January 18, 2018
Industry | By Terrell Bush

Google Search will start ranking faster mobile pages higher in July

Google Search will start ranking faster mobile pages higher in July

The company today announced it will start considering page speed as an additional factoring when determining the order in which mobile search results are shown.

As important as speed will become, Google says it can be superseded by query intent. Starting in July 2018, page speed will be a ranking factor for mobile searches on Google as well. One example of that is the company's controversial Accelerate Mobile Pages (AMP) project, which places sites with AMP support in front of everyone else on search.

Of course, Google is quick to point out that content is still king which means a slow page may still rank highly if it delivers quality, relevant content. Only the slowest pages will be affected by this update, and the same standards will be applied to all sites regardless of the technology used to build them.

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Google said developers can use the Chrome User Experience Report, Lighthouse, and PageSpeed Insights to evaluate their webpage's search performance.

This is not the first time that page speed has been used as a signal on Google, to be clear - that's been the case for some time on desktop searches, the company notes. Though Google hasn't provided an update on what percentage of its searches are mobile, some third-party reports placed this number near 60 percent previous year.

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