Published: Fri, January 12, 2018
Industry | By Terrell Bush

Reliance Jio user base surges as rivals face tough time

Reliance Jio user base surges as rivals face tough time

Earlier this week, telecom operator Airtel revised its prepaid plans priced at ₹448 and ₹509 to compete with telecom operators like Vodafone and Jio. The validity of this pack is 70 days. Further, Jio also offers unlimited voice calls on all networks in India, 100 SMSs daily, and free subscription to Jio apps. Before the revision, Vodafone customers doing recharge of ₹458 or ₹509 were offered free local and STD voice calls, free outgoing on roaming, 100 local and national SMS per day, and, 1 GB 3G/4G data per day. Other benefits with the Airtel plan are the same as those of the Rs. 448 pack. It has now taken the place of the more expensive Rs. 448 pack that offers a validity of 82 days, instead of the older 70 days. New BSNL data users are eligible for 2GB of free data under this offer. The validity of Jio's Rs. 398 pack is also 70 days. It was 91GB previously. However, customer additions by Jio, Airtel, Idea, Vodafone and BSNL offset the loss.

Reliance Jio Infocomm added as many as 6.11 million customers in November, taking its market share past 13% while rivals Bharti Airtel, Vodafone India and Idea Cellular registered comparatively lower customer gains of 4.34 million, 2.7 million and 3.19 million respectively, according to data put out by the telecom regulator. Under the plan, a customer will get talk time of Rs 103 with calls to other BSNL numbers at 0.15 per minute and calls to other networks at 0.40 per minute along with a personal ring back tone for 28 days. Both the packs offer unlimited calls, 100 SMSs per day for 28 days.

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Meanwhile, BSNL has extended the validity of select prepaid mobile plans by 43 percent and increased the data offered by 50 percent. This means users will get 84GB data in total instead of 70GB.

The number of telecom subscribers dwindled by 1.58 crore to 118.5 crore in November, even as Reliance Jio continued to lead in customer addition with over 15 crore subscribers, as per a report by TRAI.

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