Published: Thu, January 11, 2018
Business | By Tara Barton

Circuit City to Launch Comeback on February 15

Circuit City to Launch Comeback on February 15

Shuttered electronics retailer Circuit City is set to make a comeback next month, at least online, CNBC reported.

Circuit City is coming back, and this time, the license holders propping up the ancient big-box retail chain say they mean it.

CEO Ronny Shmoel announced on Monday at the Consumer Electronic Show (CES) in Las Vegas that Circuit City is rising from the ashes of its bankruptcy and returning as a retailer once again.

The company will showcase and sell products out of kiosks before opening up larger showrooms and retail locations. It's unclear when Circuit City's first showroom will be ready to open. The last Circuit City store closed its doors in March 2009.

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The trade fair is marketed as the "world's gathering place for all those who thrive on the business of consumer technologies". Several brands used the opportunity to pitch their wares.

Curiously, Shmoel also promised "real-time tech support via video chat", but it's unclear whether this feature will include two-way video feeds-and, thus, whether Circuit City is prepared for a deluge of Chatroulette-caliber video surprises from trolls.

During its heyday in the 1980s and 1990s, Circuit City was the second-largest USA electronics retailer after Best Buy.

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According to a news released, the company will focus on using new technology to enhancing the shopping experience.

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